2022 World Pork Expo - June 8-10, 2022 - Iowa State Fairgrounds

Pork Academy: Impact of China on Global Pork Demand and Importance of U.S. Diversification Strategy

Thursday, June 10, 2021
9:00 - 10:00 AM
Varied Industries Building, Room C

Speakers:  Dr. Clay Eastwood, Director of International Marketing for National Pork Board, Joel Haggard, Senior Vice President for the Asia Pacific Region at USMEF, Rupert Claxton, Meat Director for Gira International 

International markets were worth a record $7.7 billion to the U.S. Pork industry in 2020 as China and other foreign markets pushed demand for pork to new heights. Learn about the global protein landscape, including China’s role, how the U.S. Meat Export Federation promotes pork in Asian countries and National Pork Board’s strategy to diversify exports.  A pork producer will also share their perspective on the importance of exports to their own business.